Pizza Hut has introduced a brand-new way for fans to pay for its menu item, My Box, with the launch of its latest promotion, ‘Pay With Your Trend,’ which will accept user-generated TikTok content used as an official payment method.
The promotion is the result of marrying Pizza Hut’s My Box element of individuality and allowing customers to customise the way they purchase the product.
Users can upload videos to TikTok with the hashtag #YourTermsYourConditions to receive a promo code which allows them to redeem a free My Box through the Pizza Hut app.
The new promotion by Pizza Hut aims to recognise customers for their uniqueness, creativity, and love for pizza. It’s also an effort by the brand to connect with its younger, Gen Z audience.
“Being one of the first pizza brands in the UAE, I really think it’s essential that we stay connected to our youth by engaging with them through their passions and platforms,” said Ahmed Sabri, Marketing Lead at Pizza Hut Middle East & Pakistan.
The intention was to bring the rewards of social media content creation to the larger public instead of celebrities and influencers being the only ones to reap the benefits of content creation.
To encourage user-generated content, Pizza Hut claims that rewarding participants with a free My Box democratises today’s digital economy that is so heavily monetized by influencers and celebrities.
“Social media is quite literally becoming a currency in today’s world. So far, it’s been accessible only to those who have a large following,” said Sabri.
“With this promotion, we’re opening it up for everyone and anyone. No matter who you are, what you do, or how many followers you have, you can use your content to pay for Pizza Hut’s My Box,” he explained.
To get involved, pizza lovers can create any kind of content they like –just like the My Box Range. Pizza Hut’s only condition is that it’s a current social media trend and it features a My Box within the content.
