In December 2022, Qatar will host its biggest sports event – the World Cup™. It’s one of the greatest accomplishments for each and every Qatari, and it is their dream to make this event unforgettable for everyone.
To celebrate the significance of this event, QNB Group, the Official Middle East and Africa Supporter and Official Qatari Bank of FIFA World Cup 2022™, launched its “Dream Bigger” campaign. The campaign aims to showcase how all of this achievement started with a simple dream and reached all the way to become an international celebration across Doha’s streets.
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Dream Bigger is not just about the eagerness of the upcoming tournament but it is also about the Qatari spirit.
FIFA World Cup Qatar 2022™ will be an unforgettable experience. For the first time in history, the tournament is being held during the winter and is coming to the Middle East, for the first time as well.
Qatar will welcome millions of guests and spectators from all over the world, which all began with a small dream…an ambitious dream.
Client: QNB Group
Heba Al-Tamimi, General Manager, Group Communications
Fady Kamal, Assistant General Manager, Group Communications
Maryam Al Baker, Head of Local Advertising, Group Communications
Advertising Agency: Pitch Sports
Dmitry Semenov, Creative Director
Sasha Eperin, Sr.Art Director
Artur Danielian, Sr.Copywriter
Anna Shimanogova, Producer
Oxana Belyaeva, Senior Project Director
Lily Kechina, Project Executive
Arif Zeyn, Senior Creative Manager
Production Company: Stink Paris
Directors: The Youth