PHD UAE is to take over the media brief for Al-Futtaim following one of the Middle East and North Africa region’s biggest media wins.
The Omnicom Media Group- owned agency will manage media planning and buying for the United Arab Emirates conglomerate’s large network of businesses after competing in a four-way pitch last year.
Previously the media account was overseen by the company’s in-house agency Gmasco Al Futtaim and it is unknown how many of the agency’s 180 staff will be affected by the outsourcing.
Gmasco, which includes the company Gulf Marketing Research, is also responsible for creative and public relations, which are understood to be remaining in-house.
Founded more than 7
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