DDB Dubai has developed its first fully 3D animated film for sparkling drink Tropicana Frutz, a new beverage from PepsiCo. The launch is in the process of rolling out across Saudi Arabia and is supported by a full marketing campaign. Elizabeth Morrison, business director at DDB, said: “This is a key launch for PepsiCo and it was vital that we created something that would clearly communicate the marriage of fruit and fizz, whilst also entertaining the audience with a film that would stimulate the senses of our target consumer.”
Project Launch of Tropicana Frutz
Client Pepsico
Creative agency DDB Dubai
Creative director Firas Medrows
Senior art director Diya Ajit
Senior copywriter Camilla McLean
Business director Elizabeth Morrison
Group account director Edward Harris
Arabic copywriter Ali Mohammad
Production house Clandestino Films, Beirut
Producer Mona El Hajj
Director Kal Karman
Animation director Agustin Verrastro
Sound Audioforce, Berlin
