The Work

PepsiCo – Cheetos

DDB Dubai has teamed up with director Ali Ali to create this new TV campaign for Cheetos.

Project Cheetos Hits
Client PepsiCo
Agency DDB Dubai
Executive creative director Firas Medrows
Creative directors Makarand Patil, Kartik Aiyar
Associate creative director Ramy El Sakka
Art director/copywriter Ramy El Sakka
Agency producer Azza Abuelmagd
Production house Lighthouse Egypt
Producer Alaa El Dafrawy
Director Ali Ali
DOP Pierre Mourakesh

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  • perfect association with market dynamics, a localized content that works perfectly for Egypt

  • Very bad advertisement to me doesn’t look good. Had very bad graphics, there wasn’t something attractive. Had also a sense of irony to what happens in the arabic region. The Middle East needs new advertisements to help them out of this ideology. So, having an ad like this is not going to help much. Also, its was actually a reason for customers to not buy cheetos. So, instead of having something that one doesn’t want to eat would rather have cheetos that wouldn’t make people run away from you. I personally am a fan of cheetos and its also a popular brand back home. But, these sort of ads won’t do anything in gaining more consumers. People at the middle east need to start thinking of new and creative ideas that would help the people instead of this nonsense.

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