Pepsi has announced a campaign to honour iconic hip-hop artist Christopher Wallace (aka The Notorious B.I.G.) on the 50th anniversary of the music genre.
Working closely with The Notorious B.I.G.’s estate and his family, Pepsi aims to amplify the late rapper’s influence on popular culture while also introducing his music to a new generation of fans.
The campaign will encompass virtual and physical experiences, including street art installations in major cities globally and limited-edition Pepsi Max products dedicated to the late rapper.
Gustavo Reyna, senior director of global marketing at Pepsi, said: “We are always keeping a finger on the pulse of culture while listening to music fans�
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