With COP28 taking place in UAE this month, we asked people for their opinions if all brands had to show their environmental side.
Given the current landscape, the multiple yeses come as no surprise. However, we also saw few noes.
Earlier this year, even Unilever’s new CEO Hein Schumacher said purpose is not relevant to every Unilever brand.
Here’s the second part of what all the industry experts had to say in detail:
Haikel Ben Hamouda, Strategy Director, TBWA\RAAD
Maybe
“The only way forward, if we are going to improve the quality of the environment, is to get everybody involved,” said Richard Rogers.
Protecting the environment is a collective responsibility. B
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