OSN+ hosted a screening of new HBO series The Last of Us at Roxy Cinemas in Boxpark. The activation was supported by Lightblue and Golin MENA as the creative experience agency and PR agency respectively.
The event was held to promote the release of the series. Based on the critically acclaimed, multi-award winning video game, the series The Last of Us, takes place 20 years after modern civilisation has been destroyed. Joel, a hardened survivor, is hired to smuggle Ellie, a 14-year-old girl, out of an oppressive quarantine zone. What starts as a small job soon becomes a brutal, heartbreaking journey, as they both must traverse the U.S. and depend on each other for survival.
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