Avinash Udeshi, Chief Operating Officer, Motivate Val Morgan
In the ever-evolving landscape of out-of-home (OOH) advertising, cinema venues are emerging as a wonderful landscape for brands. Gone are the days when a basic poster of Arnold Schwarzenegger as the T-800 Terminator featured outside a theater.
Today, with the rise of digital signage, cinema operators are crafting engaging, interactive environments that elevate the audience experience. These dynamic displays, strategically placed outside theatres, captivate moviegoers from the moment they arrive – offering brands an unparalleled platform to connect with their
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