WHAT EFFECT IS TECHNOLOGY HAVING ON THE OOH SECTOR?
Technology has brought several effects on the OOH sector such as:
Digitalisation: Replacing traditional static billboards with dynamic digital screens allowed for more flexibility, real-time content updates and targeted advertising for clients.
Data-driven insights: New technology not only enables the collection of data and number of viewers but also provides an analysis of that data. This data helps advertisers understand audience demographics, behaviour and preferences, allowing for more precise targeting and better ROI.
WHAT ARE YOUR THOUGHTS ON THE EVOLUTION OF DOOH?
Digitalising provides more flexibility for the
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