OMD has won the search engine marketing (SEM) brief for the Jumeirah Group.
The win means the Omnicom Media Group network adds the international SEM assignment to its media planning and buying contract.
“We value our partnership with OMD and were impressed by their digital capabilities in the previous above-the-line pitch,” said Ross McAuley, vice-president of brand, digital and loyalty at Jumeirah Group. “It therefore made sense to invite them to the SEM pitch. They presented us with a compelling combination of technology and expertise, integrated with the rest of our media operations. With such a persuasive proposition, extending the scope of work on our business was the right decision for us.”
OMD, which was retained on the above-the-line media planning and buying account at the end of 2014, will service the brand’s SEM needs from Dubai, with hubs in China, Germany, Russia and the UK.
Nadim Samara, managing director of OMD UAE and Lower Gulf, added: “As an innovative and forward- thinking company, [Jumeirah] have seen the value of an integrated expert offering and the efficiencies and synergies it brings. Adding performance and search marketing into the mix means that we are now in an even better position to positively and demonstrably impact their business results.”
