Mindshare MENA has lost its multi-million dollar mediaplanning and buying account with Nissan after OMD UAE won the competitive pitch.
The Omnicom Media Groupowned agency has taken back the media planning and buying account it lost to its WPP rival in 2009.
The account will see OMD run content marketing and performance marketing for both Nissan Middle East and its luxury brand Infiniti.
OMD competed against MediaVest, Initiative and the incumbent Mindshare after Nissan put the account to pitch in November last year shortly after the arrival of new chief marketing officer Fadi Ghosn. The new contract will start from May 1.
“We’re extremely proud of the hard work and dedication
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