OMD walked away the biggest winner at this year’s Gemas Effies, bagging more than a third of the 30 category awards handed out on the night.
The media agency’s haul included two golds, five silvers and five bronzes, with its work for Henkel and PepsiCo the most awarded. However, the grand prix went to Interesting Times Beirut for its ‘Courage is Contagious’ campaign for Snowball SAL. A total of seven golds were handed out, including one for Memac Ogilvy Label and Mindshare Tunisia’s ‘June 16th 2014’, which won gold at Cannes. Other golds went to Leo Burnett Beirut for its Bank Audi ‘Loubnani Card’; Mindshare for its ‘Tiida Troops’ for Nissan; and Impact BBDO Beirut
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