The UAE’s National Media Council (NMC) has announced a three-tier system for its influencer-licensing law that took effect on June 1. Vamp, a joint venture with Campaign’s parent company, Motivate Media Group, will be the first Official Influencer Agency allowed to cover influencers exclusively registered with the platform.
His Excellency Dr Rashed Khalfan Alnuaimi, Executive Director of Support Services at the National Media Council, who visited the Motivate offices today to meet with the Motivate-Vamp team, said: “It is primarily our intention to carefully regulate digital media and ensure that the best standards are provided which adhere to our established criteria.”
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