Nissan is showcasing its motorsports heritage in the Hollywood blockbuster film Gran Turismo.
The movie, which makes its regional premiere this week, honours Nissan’s programme that transformed gamers into professional racers – known as the GT Academy,
Gran Turismo takes viewers on a wild ride, showcasing the exhilarating mix of virtual and real-world racing that the GT Academy introduced, and left a legacy on the racing world.
Nissan Middle East, and its partner network across the region, are working alongside Sony Pictures Entertainment and its MENA distributor Empire Entertainment, to roll out a series of exciting activations at key cinema locations across the region.
Abdulilah Wazni, Director of Marketing and Customer Experience for Nissan in the Middle East, said: “As a challenger brand that dares to do what others don’t, Nissan’s introduction of the GT Academy in 2008 has long been recognised for making motorsports more accessible than ever before.”
The GT Academy has produced 22 professional racing drivers.
In 2008, Nissan broke barriers by introducing the radical gamer-to-racer competition, a bold move that transformed the best of Gran Turismo gamers into professional motorsports race drivers.
This visionary partnership with Gran Turismo challenged the notion of what it took to be a driver, opening doors for aspiring talents worldwide.
Nissan wants to help redefine the world of motorsports and empower the next generation, challenging itself with a new focus on electrification in Formula E.
