Nissan is showcasing its motorsports heritage in the Hollywood blockbuster film Gran Turismo.
The movie, which makes its regional premiere this week, honours Nissan’s programme that transformed gamers into professional racers – known as the GT Academy,
Gran Turismo takes viewers on a wild ride, showcasing the exhilarating mix of virtual and real-world racing that the GT Academy introduced, and left a legacy on the racing world.
Nissan Middle East, and its partner network across the region, are working alongside Sony Pictures Entertainment and its MENA distributor Empire Entertainment, to roll out a series of exciting activations at key cinema locations across the region.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
