Nike – Write The Future

Nike has unveiled an epic three-minute ad called ‘Write The Future’ ahead of the World Cup in South Africa. Directed by renowned Hollywood director and producer Alejandro Gonzalez Inarritu (21 Grams, Babel), the film’s journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that send a ripple effect across the world.

Project Write The Future
Client Nike
Creative agency Wieden & Kennedy
Creative director Mark Bernath and Eric Quennoy
Copywriters and art directors Stuart Harkness and Freddie Powell
Producers Elissa Singstock and Olivier Klonhammer
Production company Independent Films London / Anonymous Content
Director Alejandro Gonzalez Inarritu
Music remix Massive Music Amsterdam