JWT has strengthened its regional operations with the appointment of two senior executives at its office in Dubai.
Christian Loos, formerly executive director and vice president Middle East and Africa at Cheil Worldwide, has been named regional business director, while Adham Obeid takes up the position of regional creative director.
“Loos and Obeid will focus primarily on our regional FMCG brands, driving them forward by delivering communication-based business solutions and creative executions that truly have an impact on those brands and the industry,” said Michiel Hofstee, managing director of JWT Dubai.
Obeid arrives from TBWA\Zeenah in Oman, but was previously at DDB in Dubai for eight years. He has also worked at Team Abu Dhabi, M&C Saatch and Lowe. Loos was a founding member of Dubai-based independent agency The Tribe and also worked at M&C in Melbourne and London as a senior strategic planner and as a senior consultant at Ascension on mainly FMCG brands in London.
