Fashion brand Born Outside Italy has created a ‘Sneaker Island’ as part of its launch campaign.
The brand will be launching its first ever pair of sneakers on May 11th and has chosen the UAE as the venue.
Ahead of this, it came up with Sneaker Island to build brand awareness.
“This visionary project hypothesises Dubai’s first fusion of fashion and real estate, promising a step beyond luxury where sneaker culture meets low-top luxury living.
“With a vision to situate against Dubai’s coastline, the luxury residences would offer a beachfront bliss where comfort and style are literally a drop in the ocean,” Born Outside Italy stated.
But the concept is just that.
Alfredo Ban
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