New Balance has launches a new retail concept “built to put people, not products, at the centre of the consumer experience and to revolutionise the running experience”.
Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style.
The new retail concept store opened in Dubai Hills Mall with an aim of also serving as a hub for cultivating a strong New Balance Running communities across the emirate.
“This store signifies a notable step forward in how we approach our retail spaces, featuring a more focused and specific collection tailored especially for younger customers,” explained Ian F
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Tags:New Balance
