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New Balance kicks up a Storm with latest celebrity tie-up

New Balance has teamed up with celebrities Storm Reid and Sante for its latest campaign.

Emmy-nominated actor and cultural sensation Storm Reid is a prodigy-turned-staple in the film world and a brand ambassador for New Balance.

Sainté is viewed as one of the UK’s most promising rap sensation. His bombastic yet subtle lyrics course through tracks that feel uniquely British.
Public and private spaces
For its latest campaign, New Balance explored the relationship between public and private spaces.

Where and how we choose to spend our time is all about balance, the sportswear brand said.

 

Among the new range being launched is the New Balance 550. The original 550 debuted


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