Image Credit: AWNewYork
Netflix has unveiled new opportunities for advertisers on its platform, including single-title sponsorships and sponsorship of its first live sports event.
The streaming platform also announced plans to launch a binge ad format later this year, according to Peter Naylor, the company’s vice president of global advertising sales.
Frito-Lay’s Smartfood popcorn brand will serve as the single-title sponsor for the next season of reality hit ‘Love Is Blind.’
The streaming platform will also broadcast the Netflix Cup, which pits Formula 1 drivers from its ‘Drive to Survive’ do
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
