Netflix has announced that marketers can now engage in private marketplace deals through its programmatic partners, such as The Trade Desk, Google’s Display & Video 360.
According to the streaming platform, marketers will now be able to set up private 1:1 marketplace deals directly with Netflix through the programmatic platforms.
The move will allow advertisers across the globe the opportunity to access Netflix’s inventory. It will also allow advertisers to tap into new markets and reach audiences in different countries, through the platforms.
Netflix has said that it will be extending its capabilities across different buy types including programmatic guarantee in November to allow advertisers to r
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