A brand initiative for e-commerce fashion destination Namshi.com, this campaign by Dubai-based independent agency Moloobhoy & Brown positions Namshi as a young and trendy lifestyle brand for a 16 to 24-year-old fashion forward audience. The online film captures the spirit of four friends as they adventure through the region on a road trip. The film is also showing in cinemas.
Project Road Trip
Client Namshi
Agency Moloobhoy & Brown
Executive creative director Hussain Moloobhoy
Creative director Elliott Brown
Director Joshua Lawrence
Production agency Magnet
Producer Wafa Tajdin
Sound design JBM Studio
Hair and make-up Sophie Leach
Stylist Tina Choie
