MSL Group Middle East, part of Publicis Groupe Middle East, has appointed Nadin Al-Alami as Business Lead for Saudi Arabia. This move reflects MSL’s ongoing commitment to growth in the Kingdom, where the agency has seen its team size triple over the past year.
In her new position, Al-Alami will spearhead the agency’s operations in Saudi Arabia, focusing on driving business growth, enhancing client relationships, and exploring new opportunities in the market. Her role will also involve advancing the Groupe’s ‘Power of One’ model, which integrates various capabilities within Publicis Groupe to deliver comprehensive solutions for clients.
Commenting on the appointment, MacLean Brodie, CEO of MSL Middle East, said, “I’m delighted to have Nadin’s energy, ambition, and obvious leadership skills to join and grow our team in Saudi Arabia. With her extensive regional experience and sharp understanding of the opportunities and challenges our clients face, I’m confident Nadin will be pivotal in helping tell the story of Saudi clients and brands at an exciting moment.”
Nadin Al-Alami brings more than 20 years of experience in marketing and corporate communications within the GCC, having held leadership roles at prominent agencies including ASDA’A Burson-Marsteller, Wunderman Thompson, and Horizon FCB, where she most recently served as managing director. She has built a reputation as a strategic leader, known for delivering impactful omnichannel marketing strategies across sectors such as government, financial services, healthcare, real estate, and consumer goods.
Reflecting on her new role, Al-Alami said, “In my new role at MSL KSA, I am eager to drive innovative solutions that meet our clients’ evolving needs and advance our presence in this rapidly growing market. By fostering strong partnerships and leveraging the diverse capabilities within Publicis Groupe, we are dedicated to ensuring long-term success for our clients.”
Al-Alami’s appointment comes as MSL Group continues to bolster its presence in Saudi Arabia, focusing on delivering tailored, market-relevant solutions to meet the evolving needs of clients in the region.
