Nabd and Transsion partner to provide personalized Arabic news to Transsion smartphone users in MENA

Nabd, the largest Arabic News Aggregator, has entered a strategic partnership with Transsion, a provider of smart devices and mobile services in global emerging markets, becoming the Arabic News Provider to its smartphone devices in MENA.

The partnership between Nabd and Transsion enables millions of Arabic users in the region to have access to the latest news and most trending stories, directly from the home screen of their smartphones. Transsion’s brand portfolio comprises leading mobile phone brands in emerging markets, including TECNO, itel and Infinix.

By continuously increasing R&D investment, Transsion has strengthened its competitive advantage in localised technology innovation in emerging markets to improve user experience and create value for consumers. Currently, TRANSSION has a global sales network covering more than 70 countries and regions worldwide and has a growing presence in the MENA region. Catering to the needs of local users, Transsion has established strategic partnerships with leading companies such as Nabd to enrich the product experience.

This powerful partnership with Transsion extends our existing strategic alliances with the world’s major smartphone manufacturers and substantially increases Nabd’s reach in the region. It is in line with our strategy to reach Arabic audiences across the world and deliver valuable and personalized Arabic content for them”, said Abdur-Rahman El-Sayed, chief executive officer at Nabd.

Nabd has previously established strategic alliances with both Samsung and Huawei, whereby Nabd provides personalized Arabic content for Samsung’s devices via integration with its browser, and for Huawei devices via a tailored newsfeed embedded in both “Huawei Assistant” and “Huawei Browser”. These partnerships enable Arabic users in the MENA region to stay up-to-date with Nabd’s latest and most trending stories, directly from the home screen of their smartphones.