All About Brands has launched two television commercials as part of a wider MENA and international campaign for Mubadala Development Company. The campaign has been designed to proactively shape perceptions of Mubadala’s brands amongst international influencers, with each of the commercials written and conceived by Simon Impey. The campaign will run for a year and extends across a number of broadcast, digital and print media channels. Boomtown Productions was the company responsible for the production of all films, which were each shot by international director Hadi Shuaib.
Project Investing in the global community
Client Mubadala Development Company
Creative agency All About Brands
Chief creative officer Mark Rollinson
Executive creative director Simon Impey
Executive producer Shane Martin
Agency producer Joseph Pritchard
Production company Boomtown Productions
Director Hadi Shuaib
Producer Daniel Kilalea
Producer Peter Simons
Editor Suresh Nair
Exposure TV, online
