MSL Group has appointed Christophe Ginisty as Business Lead for MSL in KSA.
This strategic move underscores MSL’s commitment to strengthening its presence and expanding its portfolio in the Middle East, particularly in KSA, a key market for the Group.
Ginisty, a seasoned communication professional with extensive experience in strategic communications, will take a key role in leading MSL’s business in KSA.
His role will focus on driving the agency’s growth, fostering client relationships, and integrating Publicis Group’s innovative ‘Power of One’ strategy across multiple channels.
This approach aims to provide holistic marketing and communication solutions by leveraging the combined strengths of Publicis Groupe’s diverse agencies.
Ginisty’s expertise is in strategic communications, public relations, public affairs, and digital strategy, coupled with his deep understanding of the Middle Eastern market.
Prior to joining MSL, he held roles in Hill and Knowlton’ Strategies and Consulum, where he worked in advisory for some of Saudi’s most important projects including the Royal Commission for Riyadh City and Expo 2030.
MacLean Brodie, MSL CEO for the Middle East, said:“Christophe’s appointment is part of a commitment to investing in top talent and expanding our footprint in the Middle East. His leadership will be instrumental in driving our ‘Power of One’ strategy in KSA, delivering integrated public relations solutions that meet the evolving needs of our clients,”
Christophe Ginisty expressed his enthusiasm: “I am excited to join MSL at this pivotal time. The opportunity to contribute to the agency’s growth in KSA and to implement the ‘Power of One’ strategy aligns perfectly with my professional expertise and personal aspirations. I look forward to leading the team in Riyadh and building on MSL’s strong legacy in the region.”
