Bechara Mouzannar has been named Leo Burnett’s new chief creative officer for the Middle East and North Africa.
Formerly regional executive creative director, Mouzannar takes over from Farid Chehab, who will remain as honorary chairman and adviser to the MENA management board.
Mouzannar, who has more than 20 years of experience in the communications industry, will be responsible for driving the agency’s creative reputation in the region. He has worked on some of the region’s most memorable advertising, including The Hariri Foundation’s ‘Khede Khasra’ and Pert Plus’ ‘Stop the Suffering’ campaign.
Raja Trad, CEO of Leo Burnett MENA, said: “I have worked with both Farid
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Tags:Leo Burnett
