Molton Brown has introduced Wild Mint & Lavandin its latest aromatic collection.
Sixtine D’Herlincourt, Associate Director of Global Marketing Activation at Molton Brown, speaks to Campaign Middle East about her marketing strategy and plans for the brand.
What is your current campaign strategy for Wild Mint & Lavandin?
Wild Mint & Lavandin is our newest fragrance, created by Nathalie Koobus, senior perfumer. A modern take on a classic fougère, which is what Molton Brown is known for, featuring a hit of wild mint and basil while lavandin – a greener variety of lavender brings our unique Molton Brown twist.
We really wanted to transport users to the lush green and ver
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