A landmark meeting in Jeddah, led by H.E. Turki Alalshikh, Royal Court Advisor and Chairman of the Board of Directors of the General Entertainment Authority brought together top global and regional media leaders to discuss the future of the industry and explore strategic partnerships. The high-profile gathering set the stage for major collaborations aimed at driving innovation and growth in the media sector.
Attended by industry giants including MBC Media Solutions (MMS), Publicis Groupe, Omnicom Media Group MENA, Middle East Communications Network (MCN), GroupM MENA, Dentsu, Saudi Media Company (SMC) and Alarabia OOH, the meeting served as a platform for fostering stronger alliances and aligning on key industry priorities.
With the media landscape rapidly evolving, the discussions centered on new opportunities for collaboration and market transformation.
