MBC Media Solutions (MMS) announced the adoption of ‘KSA TAM’, a newly introduced TV and streaming audience measurement system, during an event held in Riyadh on November 7th.
The adoption was revealed in light of the decision by Saudi Arabia’s General Authority of Media Regulation to establish KSA TAM as the official national benchmark for audience measurement in the Kingdom.
KSA TAM is a sophisticated data integration solution that provides an accurate and comprehensive view of audience behaviour across screens. It tracks granular audience engagement, providing a holistic view of content consumption patterns and allows for post-campaign evaluation, offering insights into audience behav
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