With the support of The Company Films, MizMiz, a platform that enables users to share short videos, live streams and interactive challenges, has executed a four-month campaign aimed at building awareness and introducing the app to social-first audiences.
The film campaign called BATTLE UP, showcases various “battles” that can be created and shared on the platform, ranging from sports like soccer and tennis to creative endeavors like cooking.
The campaign was spanned across North America, Europe and MENA, with a rollout across social media, streaming platforms and digital channels. The campaign primarily targeted Gen Z users and social media enthusiasts.
The campaign’s core objective was reach, supported by performance indicators such as impressions, click-through rates and retention.
As part of the push, MizMiz worked with The Company Films on its first brand film, developed under tight timelines and intended to reflect the energy of the platform. The production formed a central creative asset within the broader digital rollout.
According to statements shared by The Company Films on LinkedIn, the production house was brought on to deliver MizMiz’s first brand film. The project, described as one of its most demanding to date, required tight timelines and close attention across production and post. The resulting creative formed a central asset within the broader digital push.
Separately, an article by Starfish Agency reported that MizMiz also hosted an on-ground activation at Alserkal Avenue. The event brought together influencers and live streamers for platform-led challenges, prize giveaways and curated PR boxes, and was designed to support the app’s market introduction.
Collectively, the activity marked a coordinated effort to establish visibility for MizMiz within an increasingly competitive live-streaming landscape.
Credits:
Brand: MizMiz
Production House : TheCompanyFilms
Director : Lonan Garcia
