Miral has partnered with Aldar and Creative Lab overseen by Creative Media Authority to host the Yas design contest.
Students across the UAE were invited to showcase their creativity by submitting unique designs for a pop-up installation.
After a thorough evaluation process and public vote, Arfa Abdul Azeem, Shifa Asif, and Gopika Rethikumar from Amity University Dubai, and Radwa Elkasas from Sharjah Performing Arts Academy have been revealed as the winners and their designs will be showcased on Yas Island.
Taghrid Alsaeed, Executive Director, Group Communications and Destination Marketing at Miral, and one of the judges on the panel, said “We are proud to have collaborated with Aldar and Creative Lab for this remarkable competition, which not only engaged and empowered the younger community but also provided a platform for creative talent across the UAE.
This is testament of our commitment to producing a positive impact on the communities and cultures we serve, a key pillar of our Miral brand.”
The trio were selected as the winners based on their outstanding submissions ‘Habat Al-Lulu’, inspired by UAE’s rich history of pearl diving and ‘Evolving’, a photo booth with three panels depicting the nation’s past, present, and future.
Winning teams will be awarded an AED5,000 cash prize and see their designs built and placed in select spots on Yas Island for residents and tourists to enjoy a unique backdrop for photo taking.
“As expected, the entries received for the Yas Design Contest were excellent – we were particularly impressed by the thinking behind the submissions as well as the quality of the creative proposals.
There is no doubt that the UAE’s cultural and creative industries will continue to thrive given the passion our young people show for design, art, and visual storytelling.” adds Rashed Al Omaira, Chief Commercial Officer at Aldar Development.
Khalid Khouri, Director of Talent Development at Creative Media Authority, said: “We were overwhelmed to see so many creative and inspiring submissions for the Yas Design Competition – it’s great to see that we have such incredible talent in the UAE.”
Miral continues to strive to boost Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, as well as offering employment opportunities while attracting and developing young talent as part of Abu Dhabi’s drive to accelerate the culture and creative industries.
