Soft drinks manufacturer Aujan Industries has handed its media account to Mindshare following a competitive pitch.
Five agencies were involved in the review for the Saudi-based company’s business, which had previously been handled by Media Insight. The account includes online and offline media planning and buying for Aujan’s Barbican, Vimto and Rani brands across the GCC, Levant, North Africa, Iraq and Iran.
Kadir Gunduz, president and CEO of Aujan, said: “We adopted a very transparent process for the pitch with clearly identified selection criteria. The submissions were of top quality and very competitive, this made it hard to make the call, but a decision had to be taken based o
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