Soft drinks manufacturer Aujan Industries has handed its media account to Mindshare following a competitive pitch.
Five agencies were involved in the review for the Saudi-based company’s business, which had previously been handled by Media Insight. The account includes online and offline media planning and buying for Aujan’s Barbican, Vimto and Rani brands across the GCC, Levant, North Africa, Iraq and Iran.
Kadir Gunduz, president and CEO of Aujan, said: “We adopted a very transparent process for the pitch with clearly identified selection criteria. The submissions were of top quality and very competitive, this made it hard to make the call, but a decision had to be taken based on overall parameters.”
Samir Ayoub, Mindshare’s CEO for the Middle East and North Africa, added: “We are delighted to win Aujan Industries’ media business within our group; we are passionate about their brands and committed to contribute to the continuous success of Aujan Industries’ business.”
Media Insight merged with MediaCom in the Middle East and North Africa in June last year.
