Mercedes-Benz and Binghatti unveil new residential property

This will take the form of a 65-storey residential tower for luxury living experience

Mercedes-Benz have unveiled Mercedes‑Benz Places | Binghatti – a new venture to merge the worlds of automotive and architecture.

The project launched in Dubai this year when Mercedes-Benz joined forces with local real-estate developer Binghatti Properties to commence construction of Mercedes-Benz Places | Binghatti.

This will take the form of a 65-storey residential tower for luxury living experience.

According to Mercedes-Benz, this business venture underlines its strategy to strengthen its position as the world’s most desirable automotive brand.

Mercedes-Benz Places | Binghatti will transfer the brand’s design DNA, emotion, and intelligence to branded residential living spaces.

Eva Wiese, Head of Mercedes-Benz Customer Solutions, said: “By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects.

“Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.”

The residential building will adapt to the needs of its residents and guests by providing access to a range of customer-centric living solutions. As a result, the residences will showcase mixed-use facilities comprising of restaurants, sports and wellness zones, lounges, non-automotive retail, exhibition spaces, and parking.

Mercedes-Benz Places, in conjunction with local Mercedes-Benz subsidiaries, developers, and third-party providers, will deliver a spectrum of advanced and innovative mobility solutions.

Join Campaign Middle East for our first Breakfast Briefing of the year – on Ramadan advertising and The Year Ahead for the media and marketing sector in 2024. Click here for more details

These will include EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services and automated valet parking.

Muhammad BinGhatti, CEO, Binghatti Properties, said: “We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai. Our aim is to create an unmatched experience of living for residents and guests from all over the world.

“Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.”