BackLite Media’s CEO Bill Fordyce (R), and Head of Destinations Ahmed Emam (L) stand near one of many large-format, high-resolution LED screens at The Beach, a Meraas leisure destination.
Meraas and BackLite Media today announced an extension of their advertising partnership to now include the new destinations of Al Seef, La Mer and The Beach in addition to City Walk.
This new long-term agreement will extend the advertising partnership beyond 2023. The first deal was struck between the two companies in 2016.
The new agreement will provide advertisers in the United Arab Emirates (UAE) with the latest digital ou
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