Reham Nader Mufleh has been the Managing Director of Horizon FCB Dubai for 2 years. Her favourite hobby is trying extreme sports.
In the ever-evolving landscape of advertising, our region presents a unique canvas of opportunities on which regional players, if they’re savvy, can paint with prosperity.
And while we are all racing to compete and to stay ahead, it’s also imperative we know where and what we are running to, and not to miss the finish line completely.
First and foremost; the digital realm beckons with all its constantly changing allure. MENA consumers are embracing the internet and smartphones at an unprecedented pace. To keep up with that, advert
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