Abdallah Safieddine has been the Managing Director, Mindshare UAE for 3 years.
Since I began writing this essay, the Middle East has changed drastically. With the announcement of a new Europe-Middle East-India economic corridor centered in the UAE and Saudi Arabia, and the UAE joining the BRICS group of nations, our region will never be the same again.
These developments put the ongoing Gulf-wide transformation – the dramatic opening of KSA, the resurgence of the UAE and other regional economies – into hyper drive. Clichés aside, it really is the dawning of an unprecedented future.
There are huge opportunities here for our industry. We can contribute to growth by attractin
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