MENA agencies delivered a strong showing at The One Show 2025, with standout performances from IMPACT BBDO, Leo Dubai, and BigTime Creative Shop. The region’s work was recognised across major categories including non-profit, health & wellness, out of home, craft, and creative use of technology and data.
Dubai-based IMPACT BBDO took home the Best of Non-Profit accolade for its emotionally powerful campaign, Child Wedding Cards, developed for UN Women. The campaign transform wedding invitation cards to raise awareness about child marriage. IMPACT BBDO also topped the Middle East and Africa agency rankings for the second time in three years, underlining its continued creative leadership in
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