Regional creative communications agency Memac Ogilvy has announced the appointment of Philippe Berthelot as the agency’s new Managing Director for the UAE.
Berthelot’s arrival marks another milestone in Ogilvy’s Next Chapter evolution. The strategy, revealed in early 2017 and formally implemented as part of the company’s ‘re-founding’ in June 2018, integrates the agency’s capabilities under one P&L and the single Memac Ogilvy brand. Berthelot’s appointment follows the announcement of Patou Nuytemans as CEO MENA in September 2017, who also led the UAE agency in the interim for one year after succeeding Memac founder and chairman Edmond Moutran, who shifted to Executive Ch
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