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MEDPUSH Launches VIRDIX

MEDPUSH launches VIRDIX, a new AI-powered division led by digital veteran Duri Alajrami, introducing five solutions designed to tackle today’s marketing and business challenges across the region.

After nearly nine years of delivering trusted services and creating meaningful impact for clients across the region, MEDPUSH announced the launch of VIRDIX, a major milestone in the company’s journey that reflects its vision, continued growth, and commitment to innovation in an ever‑evolving media landscape.

On this occasion, Samir Ayoub, Founder and CEO of MEDPUSH said, “Our clients have always trusted us to bring rigorous governance and measurable impact. With these new solutions, we’re doubling down on that promise by pairing our consultancy DNA with AI powered products that connect marketing actions to real business outcomes.”

VIRDIX will be led by Duri Alajrami, a digita


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.