McDonalds and JCDecaux Oman have unveiled an outdoor 3D coffee cup innovation for residents and visitors in Muscat.
The eye-catching giant coffee cup has been strategically placed enticing onlookers to visit McCafé locations throughout Muscat to indulge in its coffee offerings.
The 3D coffee cup installation is designed to illuminate at night to catch the eyes of both pedestrians and drivers passing by.
“We are thrilled to introduce the McDonald’s 3D Coffee Cup in Muscat,” said Ali K Daud, Owner, McDonald’s Oman. “This groundbreaking initiative allows us to merge art and technology to highlight the beautiful cup of McCafé Coffee.”
JCDecaux said the creation serves as a symbol of its commitment to innovation and creativity. The giant coffee cup is a testament to the power of outdoor advertising but also highlights the importance of sustainable design in today’s world, it said.
JCDecaux highlighted the installation’s sustainability with its energy-efficient lighting system and its minimal environmental impact.
Bechir Chehab, Managing Director of JCDecaux Oman, said: “JCDecaux Oman’s partnership with Al Daud Restaurants has once again pushed the boundaries of outdoor advertising.
“Through its innovative design, sustainable practices and strategic placement, the giant coffee cup has stolen the show in Muscat, captivating the attention of passersby and encouraging them to embark on a delightful coffee experience at McCafé.”
