Pizza Hut META has appointed M&C Saatchi as its new creative agency of record. The account, which covers the planning, creation and implementation of integrated communication campaigns for Pizza Hut across the GCC region, is a significant win for the agency.
Following a pitch, involving several leading agencies in the Middle East, M&C Saatchi was awarded the account. The agency’s remit covers market strategy, creative communications development and product positioning, across multiple platforms and disciplines.
Pankaj Batra, chief brand officer at Pizza Hut META, said: “Pizza Hut is the undisputed leader in the pizza category in the Middle East region and our search for a creative partn
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