Publicis Media Middle East has appointed Mazen Mroueh as Head of Performance Product and Operations.
Mroueh’s role will involve fostering innovation, driving operational transformation and elevating the group’s media offering to new heights in line with the refreshed approach to performance.
He will report to Elie Milan, who was recently appointed Chief Performance Officer for Publicis Media Middle East.
Mroueh is a digital native who brings close to 15 years of experience in leadership roles overseeing performance marketing, digital media planning, adtech/martech, product marketing, measurement, and transformation for both agency and client-side across the Middle East, Europe an
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