In the UAE, we love our smartphones, and that is a fact. We have the world’s highest smartphone penetration, which currently sits at 80.6 per cent but continues to grow every day, and more than 90 per cent of the nation’s population also has access to the internet. This means that we spend a record amount of time browsing the web on our phones — around five hours a day, according to the latest estimates.
This is the perfect environment for e-commerce, and particularly ‘m-commerce’ — commercial transactions conducted specifically through mobile phones — to flourish. While e-commerce currently accounts for only 2 per cent of retail sales in the MENA region, it is tipped to be one o
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