by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations.
HAS SOCIAL MEDIA DELIVERED ON ITS PROMISE TO CONNECT?
When Facebook — the titan of the social media sphere — first came on to the scene in 2004, it launched with an ambitious mission statement: to bring the world closer together. Twitter, Instagram, Snapchat, LinkedIn & myriad other social platforms, including china’s QQ and Wechat, share the same fundamental mission: Connection. More than a decade later, it is worth considering whether or not social media has delivered on this mission.
I believe that social media platforms have reinstated the inspiringly broad dictionary definition of ‘conne
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