UAE-based food and beverage brand Masafi has called two separate advertising pitches.
Natascha Edelmann, head of marketing at Masafi, confirmed that the pitches were taking place but declined to comment further. Masafi currently works with a number of agencies, depending on the category. The incumbent on the bottled water account, which is one of the briefs understood to be up for grabs, is Dubai-based Madison Advertising. “There are two pitches going on, but we will not comment until a decision has been made,” said Edelmann.
Masafi, which was named ‘Brand of the Year’ by Superbrands Middle East in 2009, had called a review in March last year, but has kept its advertising account
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Tags:Masafi
