The Marketing Society has introduced four successful marketing professionals to join its board.
They come from renowned companies including LIGHTBLUE, GVGL Marketing Management, Atlantis Dubai and LEGO Group.
“These new talents highlight the Society’s dedication to attracting top talent and cultivating an exceptional community of marketers,” The Marketing Society said.
The group’s membership now exceeds 470 individuals in the UAE, and it functions as a central hub for marketing professionals committed to advancing their skills, shaping the industry’s future, and creating positive local and global impacts.
The new members are:
Craig Borthwick – Partner, LIGHTBLUE
Craig is an accomplished marketing expert with 18 years of experience on a global scale, including leadership roles within agencies. In his position at LIGHTBLUE, Craig has achieved remarkable results with renowned global brands like MDLBEAST, NEOM, Porsche, PlayStation and Tom Ford.
Ebru Tuygun – Managing Director, GVGL Marketing Management
With two decades of leadership experience in renowned consulting companies like Deloitte and Accenture, she has overseen major global projects and earned recognition as one of the Middle East’s top CMOs. Ebru also serves as Chairwoman of IWBD’s Advisory Board, advocating for inclusivity and delivering speeches on women’s leadership.
Hanan Eissa – Vice President Marketing & PR, Atlantis Dubai
With over 23 years of hands-on experience in the marketing industry, Hanan oversees brand and performance marketing at Atlantis Dubai, including content creation, communications, media strategy, digital marketing, and customer insights by leading a global team. She spearheaded the successful launch of Atlantis The Royal, one of 2023’s most talked-about resort openings
Ula Bieganska – Head of Marketing, LEGO MEA
With over 17 years in marketing, Ula began her career at Procter & Gamble in Poland, then moved to Geneva for regional and global roles. A dream offer from LEGO Group took her to Prague, then Denmark, and finally Dubai, to the newly opened office enabling further brand expansion across the Middle East and Africa.
Alasdair Hall-Jones, Global Director of The Marketing Society and leading the charge in the region, said: “As the GCC region continues to undergo dynamic growth, the Society is committed to championing the talented marketing community here.
“Hanan, Ebru, Craig and Ula are warmly welcomed additions to our growing board of exceptional individuals. As the region continues to thrive, we hope to thrive with it and with the abundance of expertise that our board members boast, we are sure to create meaningful change within the marketing industry.”
The Marketing Society has extended its gratitude and farewells to departing board members whose tenure has concluded, acknowledging the substantial contributions made by them both.
They are:
Sally Edwards, Senior Advisor, Leisure Events and Festivals, Dubai Tourism
Rachel Dunn, Communications Director, Central and Eastern Europe, Middle East and Africa, Microsoft
