Majid Al Futtaim has announced a long-term strategic partnership with LiveRamp a data collaboration platform headquartered in San Francisco.
The partnership is set to accelerate the company’s digital offerings, driving value for customers by providing more personalised recommendations based on their shopping preferences and needs.
Taking powerful insights gathered through privacy centric data collaboration, the platform seamlessly connects the company to its customers, to build a deeper understanding of individual customer journeys.
This in turn enables company to deliver tailored real-time promotions to customers resulting in a more engaging digital experience for consumers.
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