Account won following a multi-agency pitch; mandate is to move brand from ‘biggest pizza brand in the region’ to ‘most loved’.
Following a multi-agency pitch, Lowe MENA has won the creative duties of pizza chain Pizza Hut, a subsidiary of Yum! Brands. The scope of work will include both brand and tactical communication across the MENA region, informed an agency statement.
“We have extremely aggressive and bold plans for Pizza Hut in MENA and are thrilled to be working with a world class agency such as Lowe to take our brand to the next level. We are excited to grow Pizza Hut from the biggest pizza brand in the region to the most loved and look forward to a great agency partnership in order to make this happen,” said Claire Wilson, chief marketing officer, Pizza Hut.
Mounir Harfouche, CEO, Lowe MENA, added, “This win has a special taste to all of us at Lowe MENA. We’re a hungry agency and Pizza Hut is the ideal brand that has the ability to feed our ambition and fulfill our strategic and creative objectives.”
Joseph Makhoul, general manager, Lowe MENA, said, “I don’t think there’s anyone who hasn’t enjoyed a slice of pizza from Pizza Hut at some point in their lives. It is a truly iconic brand with an amazing history. We’re extremely excited to partner with Pizza Hut, and be part of its journey ahead.”